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Trapped in your comfort zone

In this article, Alexia Leachman discusses why confidence and self-esteem are so vital if we want to expand our horizons.

Alexia Leachman is a Personal Brand Coach and Head Trash Liberator. She helps entrepreneurs find their mojo by helping them to clear their ‘head trash’, tell their story, raise their profile, build their digital presence and manage their reputation.


When it comes to building a personal brand, one of the most important areas where your mindset can affect your brand and your reputation, is self-esteem and confidence. When realising, developing and growing personal brands, one area that most of my clients want help with is this. If we've identified strategies and strategies that they can use to build their reputation, the number one thing they say is "I'm not sure I'm good enough to do that" or "I could never do that". This is particularly the case if they've identified networking and public speaking as areas that would help them to expand their reach and increase their business network.

Did you know that public speaking is one of the biggest fears for many people in the UK? This is astounding considering that it carries no potential physical danger, unless you count falling off stage! This popular fear could be attributed early school experiences of standing up and reading out loud, often being mocked by other classmates, or even the teacher. And yet, this is could prove to be a significant Achilles heel in your ability to advance along your chosen path.

Believing that you're not good enough is probably one of the most destructive limiting beliefs that you can hold. We use it as an excuse to not put ourselves forward so we live in our comfort zones because we don't feel that we have what it takes to step outside. Those of you that habitually step outside of your comfort zone will be only too happy to agree with me when I say this: the more that you breach the limits of your comfort zone, the more you push yourself and hence the more you build your confidence. But for this process to start you first need to have the courage to step forth. And destructive limiting beliefs have a nasty habit of stepping forth instead, thus keeping you where you are. “A ship in harbour is safe - but that is not what ships are built for”. How true. You are not meant to stay in harbour either.

Of course, the not-good-enough belief is only one of many, but it is by far the most popular and destructive, particularly when it comes to building a strong personal brand and a reputation to be proud of. Limiting beliefs don’t have to be a permanent feature of your life. They can be changed to support your happiness and wellbeing, so if you think that you’re limiting beliefs are holding you back, then clear them out so that you can be more awesome than you already are.


You can get individual self-esteem and confidence advice from Alexia via her Greatvine profile.


You can view the full list of Greatvine experts who can offer business coaching advice.

About the author

Alexia Leachman
Head Trash Clearance Specialist & Personal Brand/Reputation Coach

Alexia is a personal brand coach who’s passionate about clearing ‘head trash’. That means helping people deal with things holding them back, such as a negative inner voice and limiting beliefs.

Articles by Alexia Leachman
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Click here to read Tell tale signs that you’re not taking your personal brand seriously… in the flesh
Click here to read Tell tale signs that you’re not taking your personal brand seriously… online